Rome Wasn’t Built in a Day!

Every year, for the past decade, I have done this ritual of sending a yearly message reflecting on my learning’s of 2014. This year I am sending this a couple of weeks late as I have just spent the past month in Africa, conquering Kilimanjaro. This year was nothing less than a rollercoaster, not only did I move between three

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Social Proof: Your Secret Weapon to Market Domination

Ryan T. Howell, Ph.D. explains the psychology behind emotional associations during the buying process on his article on Psychology Today. He says that brand associations grow out of consumer experiences with a brand and that those experiences with a brand are linked to our memory in an unconscious way. When we as consumers recall a brand, not only are the

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Virtual Assistants: Your key to more hours in a day!

Outsourcing has been big business for about a decade now, yet most small businesses don’t take advantage of it yet. In The 4-hour Work Week, the author speaks about how outsourcing your mundane and repetitive tasks to a virtual assistant can save you time and money, and free up quality time for your to pursue your other interests and other

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Self-Improvement: 3 Essential Reasons to Invest in Yourself!

My grandfather ingrained this self-improvement lesson into my father and his siblings which in turn he ingrained in me – a small business tip I wish to impart to you. He said: “I can leave you with property… it can be lost” “I can leave you with money… it can be spent” “I can leave you with education… it will

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What 16 successful female entrepreneurs REFUSE to do in 2014

As much as positive and measurable goal setting is an integral part of personal and business success, so too is deciding what not to do along the road to happiness and prosperity. We’ve rounded up sixteen inspirational women from a variety of entrepreneurial backgrounds to give us their personal, professional and wise insights into what they refuse to do in

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From Average to Awesome in 2014: Crushing Fear

This year is going to be AWESOME or AVERAGE – Your Choice! This week I am in Addis Ababa before heading to Tanzania to climb Africa’s biggest summit Kilimanjaro. How Ahh—mazzzzing it that! This is my 2014 rant… I am sorry if it doesn’t sound pretty or if I am not being politically correct, but you decide if you make

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Best 15 Posts of 2013!

Hi Empire Builder! What a wonderful year it’s been! This year has been the beginning of my blogging journey and here are the top posts I’ve written over the last six months… Lots of love, inspiration, motivation, business and transition tips… 1. I am a Women 2. 71 Perspectives on Why Fear is Awesome! 3. 6 Business Lessons From Losing

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71 Perspectives on Why Fear is Awesome!

My heart stopped! I am afraid of heights, what was I doing on a small plane getting ready to jump 4000 ft from the ground. Did my heart really stop? Or was it beating so fast that it made me numb? You see, I am actually a coward of many things. Heights scare me, snakes scare me, speaking scares me,

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I am a woman!

I am a woman, and I am proud of it. When I was younger, I struggled to accept that I was a girl and eventually would become a woman. Growing up with two brothers, expressing emotions, feeling deeply were sort of seen as signs of weakness. I learnt that be taken seriously, there were things I could and could not

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Your Business Website Can Open Up a World of Opportunity

When last did you open the yellow pages to find a business? Heck, I can’t remember when last I saw a yellow pages, never mind used it…   Now I can hear you say “But, Yasmine, you run an on-line business. Obviously you do everything on-line.” Please excuse me for being forward – but so should you! If you don’t

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