SSS10: How to Go from Actress to 6 Figure Award Winning Photographer

SSS 10 Caroline White

Are you invisible in a competitive market?

Are you struggling to increase the price of your package?

Are you ready to sell more by leveraging brand ambassadors?

Then you are going to love this episode of the Sales Success Show. If it’s your first time watching, the Sales Success Show is the first of its kind where I interview successful service-based business owners who share what they do to grow their business and close more sales.

You will learn about their funnels, their sales process, their revenue and how much they are making? But not only that, but they will share their secret sauce that helps them close more sales.

In this episode you are going to discover how:

My guest is Caroline White, and in this tenth episode, we dive into how Caroline stumbled upon her market by mistake — from acting to photography! Caroline went from being an actress to being one of the exclusive photographers for women entrepreneurs and leaders. Caroline started out by begging a client to hire her for $250 dollars and within two years her price went up 15X. We talk about her non-linear path, and how she was bullied by her competitors to increase rates in a cut throat market.

Our guest today is Caroline White:

SSS 10 Caroline White Photo OnlyCaroline White is an award-winning photographer who travels the globe photographing entrepreneurs to elevate their brand to the next level. Caroline started off her career as an actress before she followed her passion of photography while she was helped fellow actors capture their head shots.

Since then she has been taken photographs of business owners around the globe. Last year she traveled to 30 cities photographing entrepreneurs and has photographed hundreds of online entrepreneurs such as Marie Forleo, Carrie Green from Female Entrepreneurs Association  just to name a few.

What I love about Caroline is not only that she takes incredible photographs the fact that she leverages her gifts and uses her work for good as well and has raised tens of thousands for various charities.

What Does Caroline Sell?

Revenue Streams: (2)

  • Entrepreneurs Photoshoots $3500 -$5000Caroline White Product Pyramid
  • Corporate Photoshoots

{Remember: If you want to hit your first 6 figures you typically need 2-3 revenue streams, if you want to do build a million dollar empire – you typically need 7 revenue streams!!

You don’t create all these streams at once, you slowly add one revenue stream as you build your business.}

Where does your leads come from:


What numbers do you track?

  • Revenue
  • Expenses


Sales Lessons discussed in this Episode:

  • How to evolve your offer from a regular service provider to create a blue ocean for your niche.
  • Six reasons why photographs are crucial for the sales process.
  • Why you should have the crazy package that you think no one will ever buy.
  • How the scarcity mindset and money blocks is you getting in the way of your own sale.
  • Why you should use social proof to sell and how to feature your clients to actually build a boatload of future interest.
  • Why everyone should set up a love file to help build confidence and close more sales.
  • How to make your clients your brand ambassador.

Caroline’s Sales TOOKLIT:

Favorite Book/

Favorite Business Tool: Dropbox

Caroline’s Sales Wisdom: “Stop worrying, bad stuff is going to happen, good stuff will happen. Stop worrying!”

Free Resource

To help you I have put together my FREE 10-day sales confidence challenge

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