SSS04: How to leverage beta testing for a $64K launch?

SSS 04 Jenna SoardDo you want to know what goes into a $64k launch?
Do you feel embarrassed to show off your website?
Are you struggling to know what to include in your brand?

Then you are going to love this episode of the Sales Success Show. The Sales Success Show brings you business owners who share what they do to grow their grow their business and close more sales.

You will learn about their effective funnels, successful sales processes, and gain insight into their revenue streams. Additionally, they will share their secret sauce that helps them close more sales.

In this episode you are going to discover:

Jenna Soard took minimum viable testing to a whole different level. She went from teaching in schools to developing a branding empire.

OUR GUEST TODAY IS JENNA SOARD:

SSS 04 Jenna Soard Photo OnlyJenna Soard is an award winning designer, she has a unique combination of design and marketing skills, and she’s more savvy than the average graphic designer.

In 2013, she launched YouCanBrand.com and taught almost 200 small business owners how to design their own brand and website in a short period of time.

Jenna’s project exploded into a thriving six figure business, and her students have gone on to lead impactful design businesses, even though many had never designed prior to her course.  Her students work with famous rock bands such as Mogwai, are published around the world, and use the skills they learned with Jenna for their own beautifully branded businesses!

WHAT DOES JENNA SELL?

Revenue Streams: (4)SSS4 JENNA PRODUCT PYRAMID

  • Launch Your Brand Self Study ($997)
  • Launch Your Brand VIP ($1500)
  • Course Launcher ($997)
  • Retreat: Eat, Brand, Love ($7997)

{Remember: If you want to hit your first 6 figures you typically need 2-3 revenue streams, if you want to do build a million dollar empire – you typically need 7 revenue streams!!

PS: You don’t create all these streams at once, you slowly add one revenue stream as you build your business.}

WHERE DO JENNA’S LEADS COME FROM:

SSS04 JENNA SOARD SALES FUNNEL

WHAT NUMBERS DOES JENNA TRACK?

  • Size of my email list
  • Conversion of sales page and landing page

SALES LESSONS DISCUSSED IN THIS EPISODE:

  • Why you should not follow conventional advice of pre-selling a course.
  • How beta testing built her confidence, built her social proof and helped her create a better course to earn her $33k in her first launch.
  • How pricing your offer higher attracts better quality clients who actually want to finish off the program and see results.
  • Discover the three pillars of building a brand that feels like you.
  • The important part of selling is in testing your product to make sure it works.
  • An inclusive offer vs. a fragmented offer.
  • How Jenna generated a $64k launch while traveling after having her highest launch of $33k just 18 months before.

Jenna’s TOOKLIT:

Favorite Book:Think and Grow Rich

Favorite Business Tool: Leadpages, ConvertKit

Jenna’s Sales Wisdom: “After you have done your groundwork, have systems in place, launch while you are on vacation and feel no attachment to your results.”

OTHER RESOURCES DISCUSSED:

Marie Forleo B School – (If you are going to sign up, do it through Conquer Club, I don’t get any affiliate but I love CC)

Derek Halpern – Yes Triggers

Teachable

FREE RESOURCE

To help you I have put together my FREE 10-day sales confidence challenge

Thanks for Listening!

Thanks so much for joining me again this week. You are the reason why I thrive to put together the Sales Success Show.

  • If you have some feedback you’d like to share, leave a note in the comment section below!
  • If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, I’d be grateful for your honest review of The SSS Podcast on iTunes.

Ratings and reviews are extremely helpful and greatly appreciated! They matter in improving rankings of the show and helps get the show into more people’s live. Plus I read each and every one of them and take suggestions to heart!

Special thanks to Jenna for joining me this week. Until next time!

 

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