SSS06: Facebook ads won’t sell a shitty offer

SSS 06 Claire Pellatreau

Have you heard that you will make millions of dollars of sales using Facebook Ads but you’re not sure how to start?
Have you tried using FB ads but have had no success?
Are you wondering what pieces you need in place to make facebook ads work?

Then you are going to love this episode of the Sales Success Show. The Sales Success Show brings you business owners who share what they do to grow their grow their business and close more sales.

You will learn about their effective funnels, successful sales processes, and gain insight into their revenue streams. Additionally, they will share their secret sauce that helps them close more sales.

In this episode you are going to discover how:

Ever heard this advice? “Grow your list before a launch, then launch, and you’ll make a ton of money.”

Claire Pelletreau crushes this suggestion. Most people approach facebook ads in a really unhealthy way of expectations. They don’t have their funnel in place, their offer isn’t validated, and they wonder why they lost money in fb advertising.

What I love about this interview Claire is that she distinguishes who should be using facebook ads and who shouldn’t. Then she goes a step further and outlines what you have do to make your campaign convert more sales!

OUR GUEST TODAY IS CLAIRE PELLETREAU:

SSS 06 Claire Pelletreau Photo OnlyClaire Pelletreau is a Facebook ads and conversion optimization expert. She’s been playing with Facebook ads since 2011 and sharpened her skills running paid campaigns for Laura Roeder’s five and six-figure launches.

Now she applies everything she learned to help other small businesses bring in more subscribers and sales than they ever imagined.

What hooked me to Claire is actually her podcast, the Get Paid podcast. This was an inspiration for me to get started with my own podcast. Claire is focused and straightforward – in fact, she is one of the few fb experts who  does NOT believe that all business owners should be using Facebook ads.

WHAT DOES CLAIRE SELL?

SSS6 Claire's PRODUCT PYRAMID

Revenue Streams: (3)

  • 1-1 Coaching $247/ hour, $597 for 3 hours, $997 for 6 hours
  • Ad Consultant Group Program $1750
  • Absolute FB Ads: Evergreen Self Study $297 + Facebook Group

 

{Remember: If you want to hit your first 6 figures you typically need 2-3 revenue streams. If you want to build a million dollar empire – you typically need 7 revenue streams!!

PS: You don’t create all these streams at once, you slowly add one revenue stream as you build your business. }

WHERE DO CLAIRE’S LEADS COME FROM:

SSS06 Claire's SALES FUNNEL

WHAT NUMBERS DOES CLAIRE TRACK?

  • Size of my list
  • Open rates on my emails
  • Unsubscribe rates
  • Cost per lead
  • Revenue
  • Expenses
  • Conversion rates on landing page

SALES LESSONS DISCUSSED IN THIS EPISODE:

  • Most people jump on the facebook bandwagon way too early.
  • What you need to have in place to run fb ads properly.
  • The three kinds of leads that stand out above the rest.
  • How to wisely spend your first $100 dollars on facebook.
  • How important it is to budget and track your expenses.
  • Why facebook ads is kind of like viagra.

CLAIRE’S SALES TOOLKIT:

Favorite Book: Get Rich, Lucky Bitch!: Release Your Money Blocks and Live a First Class Life and Mavericks at Work: Why the Most Original Minds in Business Win

Favorite Business Tool: Google Analytics

Claire’s Sales Wisdom: “Don’t ignore that testimonial thing….I lost out so many consults by not getting that sorted soon.. I know I would have gotten a lot sooner, if I had testimonials. Don’t let your ego get in the way.”

CLAIRE’S KEY ACTION:

“Set up facebook pixel on your site…Even if you don’t use ads yet this will start creating audiences on facebook for you…”

Use her awesome step by step blog post here

FREE RESOURCE

To help you I have put together my FREE 10-day sales confidence challenge

THANKS FOR LISTENING

Thanks so much for joining me again this week. You are the reason why I thrive to put together the Sales Success Show.

  • If you have some feedback you’d like to share, leave a note in the comment section below!
  • If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, I’d be grateful for your honest review of The SSS Podcast on iTunes.

Ratings and reviews are extremely helpful and greatly appreciated! They matter in improving rankings of the show and helps get the show into more people’s live. Plus I read each and every one of them and take suggestions to heart!

Special thanks to Claire for joining me this week. Until next time!

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