SSS05: How to Double Your Sales Through Speaking?

SSS 05 Alexia Vernon

Do you want to know how to leverage your speaking and grow your empire?
Do you want to hit 6 figures with less than 1,000 people on your list?
Are you wondering when is the right time to start speaking?

Then you are going to love this episode of the Sales Success Show. The Sales Success Show brings you business owners who share what they do to grow their grow their business and close more sales.

You will learn about their effective funnels, successful sales processes, and gain insight into their revenue streams. Additionally, they will share their secret sauce that helps them close more sales.

In this episode you are going to discover how:

Alexia Vernon leveraged her multi-six figure business through speaking gigs.

OUR GUEST TODAY IS ALEXIA VERNON:

Alexia Vernon is branded as a “Moxie Maven” by the White House for her unique and effective approach to developing female leaders. She is an in-demand public speaker and public speaking mentor and coach to senior executives, entrepreneurs, change agents, performers, authors and thought leaders.

She is the creator of the Your Spotlight Talk virtual training program for aspiring TED-style speakers and the host of The Spotlight MasterTreat, a mastermind-meets-transformational speaking retreat for visionary women who want to use speaking to make big impact and big bucks.

Alexia is the co-organizer and event curator for a TEDxWomen event, and she has gotten her gab on with media including CNN, NBC, the Wall Street Journal, Forbes, Inc. and Women’s Health Magazine.

WHAT DOES ALEXIA SELL?

SSS5 Alexia PRODUCT PYRAMID

Revenue Streams: (5)

  • Online – Your Spotlight Talk ($497)
  • Your Spotlight Mastermind Talk ($1997)
  • 1-1 Coaching ($2000-2750)
  • Mentorship ($6500)
  • Corporate Consulting

{Remember: If you want to hit your first 6 figures you typically need 2-3 revenue streams. If you want to build a million dollar empire – you typically need 7 revenue streams!!

PS: You don’t create all these streams at once, you slowly add one revenue stream as you build your business. }

WHERE DO ALEXIA’S LEADS COME FROM:

SSS05 Alexia Vernon SALES FUNNEL

WHAT NUMBERS DOES ALEXIA TRACK?

  • Size of my email list
  • Conversion of sales page : To calculate this, you capture how many people saw the sales page through google analytics and then measure how many people bought it.
  • Cost of acquiring a lead : This is a price you pay to acquire one new prospect on your database
  • Revenue and Profit: Revenue is how much sales you generate, and profit is the final amount minus the cost

SALES LESSONS DISCUSSED IN THIS EPISODE:

  • When you should start speaking and how do you get started.
  • How speaking can help you clearly identify your messaging and close sales at 50-80%.
  • Why closing sales is more than telling a good story.
  • Why your story must have relevance so people can’t stop talking about it.
  • The three common mistakes that business owners make when they started speaking.

ALEXIA’S SALES TOOLKIT:

Favorite Book: I Thought It Was Just Me (but it isn’t): Making the Journey from “What Will People Think?” to “I Am Enough”

Favorite Business Tool: Infusionsoft, Thrive

Alexia’s Sales Wisdom: “Don’t get too comfortable hiding behind your copy, computer screen be comfortable having real time conversations with your prospects… because at any moment, your server could crash, Facebook could disappear.”

OTHER RESOURCES DISCUSSED:

Your Spotlight Talk

Sell Out Service

Free Resource

To help you I have put together my FREE 10-day sales confidence challenge

FREE RESOURCE

To help you I have put together my FREE 10-day sales confidence challenge

Thanks for Listening!

Thanks so much for joining me again this week. You are the reason why I thrive to put together the Sales Success Show.

  • If you have some feedback you’d like to share, leave a note in the comment section below!
  • If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, I’d be grateful for your honest review of The SSS Podcast on iTunes. (Now sure how, follow these 4 steps)

Ratings and reviews are extremely helpful and greatly appreciated! They matter in improving rankings of the show and helps get the show into more people’s live. Plus I read each and every one of them and take suggestions to heart!

Special thanks to Alexia for joining me this week. Until next time!

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